November 6, 1998
Release No. 072-98

CONTACT: Ms. Jimmye Walker
PHONE: (202) 619-4372

United States Information
- News Release


Washington, D.C. — The United States Information Agency (USIA) and the Georgetown University Institute for the Study of Diplomacy (ISD) will host a seminar on Nov. 12, "The New Diplomacy: Lessons Learned from the Campaign for the First Round of NATO Enlargement." The primary goal of participants will be to learn how to develop a more open diplomacy in which the enterprise is communication rather than negotiation. The seminar will be held at Georgetown University in the Leavey Conference Center, 3800 Reservoir Road, N.W., from 1:00 to 5:00 p.m. in conference rooms 5 & 6. (See agenda below.)

The "New Diplomacy..." seminar will ask practitioners to look at the campaign for NATO enlargement for lessons to be learned by foreign affairs agencies. Participants from USIA, the Department of State, the National Security Council, the U.S. Senate, the Department of Defense, and private groups, as well as journalists and academics, will discuss the policy process and identify the best practices to guide foreign affairs professionals in the future. How did our institutions rise to the occasion? What role did embassies play? How did public outreach work and what can we learn about how to sustain a healthy dialogue with interested private groups? How do the media's demands for controversy affect a media strategy?

The bipartisan Senate vote to enlarge NATO to include Poland, the Czech Republic, and Hungary was the culmination of more than four years of diplomatic and policy work overseas and within the U.S. The NATO enlargement vote was considered by some to be the most important foreign policy vote before Congress in decades.

United States Information Agency, 301 4th Street, SW, Washington, D.C. 20547
Tel: (202) 619-4355, Fax: (202) 619-6988

The agenda for the seminar is as follows:  

The New Diplomacy:  Lessons Learned from the Campaign for
the First  Round of NATO Enlargement 

Date:	November 12, 1998
Time:	1:00 to 5:00 p.m.
Place:	Georgetown University 
	Leavey Conference Center, Conference Rooms 5 & 6  
	3800 Reservoir Road, N.W.

1:00-1:10	WELCOME
	Tara Sonenshine	Penn Kemble
	ISD Board of Directors	USIA Deputy Director
	Co-chair	Co-chair

	Lessons Learned from the Campaign for the First Round of 
	NATO Enlargement

	Steve Erlanger	Chief Diplomatic Correspondent
		The New York Times

1:30-2:30	PANEL ONE
	Policy Promotion, the New Diplomacy 

	"New Diplomacy" sees communication rather than negotiation 
	as the main work of diplomats.  What can the campaign for enlargement 
	teach us about the new demands and challenges for diplomats in an 
	information intense, global environment?

	Jeremy Rosner	Former Special Advisor on NATO Enlargement 
					Ratification (S/NERO)
	Jonathan Spalter	Associate Director for Information and 
		Chief Information Officer, USIA
	Nicholas A. Rey	Former U.S. Ambassador to Poland

	Bogulsaw Majewski	Minister Counselor, Embassy of the 
						Republic of Poland 

2:30-2:45	Break

2:45-3:00	REMARKS
	Public Diplomacy and the U.S. National Interest
	Penn Kemble, USIA Deputy Director

3:00-4:00	PANEL TWO
	Building a Broad-based Foreign Policy

	The vote on NATO enlargement was overwhelmingly bipartisan.  
	What can we learn from this vote about laying the groundwork 
	for foreign policy initiatives? 

	Steve Flanagan	Senior Director for Central and Eastern Europe, 
			National Security Council
	Paul Gallis	Senior Analyst, Congressional Research Service
	Ken Meyers      Legislative Assistant for National Security and 
			Defense for Sen. Lugar, U.S. Senate
	Michael Haltzel	Minority Staff Director, subcommittee on 
			European Affairs, Senate Foreign Relations Committee

3:45-4:45	PANEL THREE
	Selling NATO Enlargement to the Public

	In advocating foreign policy positions at home and abroad, are there 
	new demands to address previously elite issues to a broader audience?  
	What role does media play?  What are lessons learned from the 
	enlargement campaign for public engagement?

	Peter Slevin	Reporter, The Washington Post

	Cameron Munter	Former Deputy NATO Enlargement Ratification Office
	Sally Painter	U.S. Committee to Expand
	Frank Koszorus	Hungarian American Coalition


5:00-5:30	RECEPTION
# # #

The United States Information Agency, headed by Dr. Joseph Duffey, is an independent foreign affairs agency within the executive branch that explains and supports U.S. foreign policy and national security interests abroad through a wide range of information programs. The Agency promotes mutual understanding between the United States and other countries through a series of educational and cultural exchange activities.

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